Original Promotion for SEAT Altea
Title: Flor de Altea
SEAT asked us for promotion ideas for SEAT Altea during the Tennis Trophy Conde de Godo Barcelona. There was very little time but we wanted to make something surprising, so we organized an urgent creative team that had the challenge of finding a good idea with a limited budget and making it a reality as quickly as possible. The winning idea was inspired by the real seeds of altea flowers, which are a type of rose.
We packed the seeds in small pouches and we designed modern, meaningful, and impressive packaging with the image they wanted to convey for the brand at that time. We began to produce thousands of units so that SEAT could give them away for a few days at their stand at the tennis tournament. It was a very rewarding project for the results achieved, speed of execution, originality, and the low cost it required.