Knowing how to sensibly capture memories behind any personal story is not easy. We must find the right tone for the person who lived through the experiences so that they do not feel disappointed, in addition to making it interesting for others to enjoy. We practiced reaching these goals when we first published the 90´s collection of THE YEAR YOU WERE BORN books (one of the most successful examples in the Spanish editorial sector), and each time we created a book to explain the history of a company, a product, or a family. Now with that formula, we have opened it to all audiences throughLOOK AND REMEMBER so that anyone can make marvelous books, mixing their own pictures and texts with authentic content from the era.