Road Safety Campaigns in Catalonia
Helping to prevent road accidents in Spain
Client: Servei Català deTrànsit
Campaign challenge: To increase the use of seatbelts and children's car seats in order to reduce the number of child fatalities in car accidents.
The solution: Together with an educational and positive change of children's attitudes towards seatbelts, Cintunino is a both toy and an educational tool. It opens and closes like a seatbelt buckle and its hands and foot stick to the car window, so that kids can “protect” their favourite teddy bear. Cintunino gives the child an active role as the protector of their teddy bear.
TV distribution: : Commercial "Clac i Rum"
News - TV3